Land Rover is understandably upset just how closely the LandWind X7 mimics the popular Range Rover Evoque from a styling standpoint. As a result, Land Rover considers it Intellectual Property theft and is planning to work with its partners at Chery to “find a way around this situation.”
Jaguar Land Rover chief executive Dr Ralf Speth told Autocar magazine: ‘The fact that this kind of copying is ongoing in China is very disappointing. The intellectual property (IP) is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations.’
Jaguar Land Rover chief executive Dr Ralf Speth, pictured with Business Secretary Vince Cable
China's penchant for manufacturing fake products and copying brands isn't exactly a secret, which has brought upon them not only disgrace but also the tag of 'global copycats'. While fake phones, watches and other electronic devices were regular affairs till now, they have now turned to copying cars as well.
In China, one can buy fake copies of cars like the Ford F-150, Cadillac SRX, and Volkswagen Taigun for almost 1/3rd the cost of the original. What's even more shameful is the fact that they are not just inspirations, but exact copies of the original cars and are being manufactured by some known automakers and not car modifiers.
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